Category Archives: Social Media

How to Use Social Selling for Your Small Business

“Your network is your net worth.”

Ever heard that saying? It goes all the way back to the days of paper Rolodexes, but it is just as important now.

The idea of using your network as a business asset is why social selling matters. And why every small business should be doing more of it.

Social Selling 2017 Trends Report

Image source: Social Selling 2017 Trends Report Continue reading

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Ask SCORE: What’s the best way to use social media for my small business?

You can bring out the human side of your business on social media.

Social media gives small businesses an interactive way to connect with prospects and customers, yet many businesses struggle with building relationships via the platforms they’re using. They fail to make their brands “human” on social media.

According to nationally known social media professional, Rachel Strella of Strella Social Media, “People relate more to other people than to a logo or brand image. This can give small businesses and solopreneurs an advantage over bigger businesses.”

Taking the human approach is successful for one simple reason, relationships are built on trust.  Continue reading

Ask SCORE: How should I measure results of my social media marketing efforts?

Metrics are a powerful tool for judging results, but what you measure really matters.

Many small business owners focus on the number of page “likes” or “followers” they get as an indication of how well they’re doing on social media. However, these “vanity metrics” don’t tell you much about how well your social media or content marketing efforts are working.

In a post for the KissMetrics blog, marketing analyst Lars Lofgren explains, “Vanity metrics are all those data points that make us feel good if they go up, but they don’t help us make decisions.”  Continue reading