Category Archives: New Media

Increase website traffic with these 10 absolute essentials.

by Robbin Block of Blockbeta Marketing

Every business owner wants to know how to get more website visitors. I’m sure you’re no exception. After teaching hundreds of classes on the topic, I’ve boiled it down to these 10. If you have an ecommerce business, stick around until #9 for your key ingredient.

1. Keywords — the DNA of Digital Marketing

When it comes to digital marketing, keywords are the life blood of the Internet. They’re the words people use to find businesses when they’re searching. These are not your words; not your jargon. But literally what people use. On one hand, think about the types of questions your audience may have and what words they may be using to search. You can use our FAQ worksheet as a starting point. On the other hand, research commonly searched terms using Google’s Keyword Planner.  Continue reading

Advertisements

10 Best Podcasts for Solopreneurs

podcast on mobile phoneOne of the most challenging and rewarding parts of being a solopreneur is the need to be constantly learning. Of course, every day has its own lessons to teach—trial and error is the heartbeat of solopreneurship, after all. Sometimes, though, we need to turn to proven mentors and leaders who can offer wisdom from experiences that reach beyond our own.

When we run into these situations, books seem like the obvious first choice. Indeed, there’s a book out there for any problem you may encounter, whether procrastination, apathy, branding, or crippling self-doubt. Besides, shouldn’t we be reading like fiends anyway? It’s common knowledge that the most successful business leaders all share a ravenous appetite for good books.

But what solopreneur has time to read a book every week? Between brainstorming and producing and networking and marketing, it can be hard enough to make time to eat breakfast. Granted, reading is still a great habit to develop, but it may not be your primary mode of on-the-go education.

Thankfully, the world invented podcasts.  Continue reading