Category Archives: Marketing

Get found online with these 3 SEO tactics.

Search Engine OptimizationSearch engine optimization (SEO) is more important than ever for getting found online—and getting customers to buy from your business. That’s because online search has become the primary way potential customers find local businesses.

Don’t believe me? A whopping 87% of people used a search engine to find a local product or service in the past month, the Local Search Association reports.

SEO was once a specialized skill that required hiring a professional to drive traffic to your website. Today, while SEO Is still somewhat of an art form, there are plenty of tools and tips you can use to improve your website’s SEO all by yourself—with excellent results.  Continue reading

Advertisements

Increase website traffic with these 10 absolute essentials.

by Robbin Block of Blockbeta Marketing

Every business owner wants to know how to get more website visitors. I’m sure you’re no exception. After teaching hundreds of classes on the topic, I’ve boiled it down to these 10. If you have an ecommerce business, stick around until #9 for your key ingredient.

1. Keywords — the DNA of Digital Marketing

When it comes to digital marketing, keywords are the life blood of the Internet. They’re the words people use to find businesses when they’re searching. These are not your words; not your jargon. But literally what people use. On one hand, think about the types of questions your audience may have and what words they may be using to search. You can use our FAQ worksheet as a starting point. On the other hand, research commonly searched terms using Google’s Keyword Planner.  Continue reading

How to Use Social Selling for Your Small Business

“Your network is your net worth.”

Ever heard that saying? It goes all the way back to the days of paper Rolodexes, but it is just as important now.

The idea of using your network as a business asset is why social selling matters. And why every small business should be doing more of it.

Social Selling 2017 Trends Report

Image source: Social Selling 2017 Trends Report Continue reading

Get your products ready for e-commerce success.

ecommerceBefore the Internet age, small business startups had little opportunity to showcase their products right alongside major national brands. Online marketplaces have leveled the playing field for small businesses, effectively helping them leap geographic boundaries and sell their products in markets that would never have been possible.

Whether you are selling your products on Amazon, eBay or directly from your website, it is critical for you to efficiently manage your product setup and ensure you can be easily discovered by consumers. Many of the same best practices that lead to in-store success can be applied to e-commerce, with a special focus on providing consumers with a well-rounded view of your product prior to purchase.   Continue reading

10 reasons to keep your business blog active.

Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Quality content is key, and if you’re a business professional you have lots to offer based on expertise in your field.

Here are 10 reasons why you might want to use that expertise to keep your business blog active.

1. Drive Traffic to Your Business Website

Customers who read your blog are 97% more likely to click on your website. That improves your website’s search engine optimization (SEO) making your website more likely to rise to the top of organic searches. In addition, the more you blog, the more traffic you get. Here are five steps to build a website if you haven’t got one yet.

In addition, blog sites that post daily get almost double the traffic than sites that post monthly or less.  Continue reading

Ask SCORE: What’s the best way to use social media for my small business?

You can bring out the human side of your business on social media.

Social media gives small businesses an interactive way to connect with prospects and customers, yet many businesses struggle with building relationships via the platforms they’re using. They fail to make their brands “human” on social media.

According to nationally known social media professional, Rachel Strella of Strella Social Media, “People relate more to other people than to a logo or brand image. This can give small businesses and solopreneurs an advantage over bigger businesses.”

Taking the human approach is successful for one simple reason, relationships are built on trust.  Continue reading