Category Archives: Marketing

Increase website traffic with these 10 absolute essentials.

by Robbin Block of Blockbeta Marketing

Every business owner wants to know how to get more website visitors. I’m sure you’re no exception. After teaching hundreds of classes on the topic, I’ve boiled it down to these 10. If you have an ecommerce business, stick around until #9 for your key ingredient.

1. Keywords — the DNA of Digital Marketing

When it comes to digital marketing, keywords are the life blood of the Internet. They’re the words people use to find businesses when they’re searching. These are not your words; not your jargon. But literally what people use. On one hand, think about the types of questions your audience may have and what words they may be using to search. You can use our FAQ worksheet as a starting point. On the other hand, research commonly searched terms using Google’s Keyword Planner.

2. Optimized Website — Increase Your Site’s Visibility with SEO

Search engine optimization or SEO is about building keywords into the content of your website (and ultimately, all your content). This means titles, headlines, subheadlines, body copy and more (download our SEO guide). If you’ve built your own website, you should be able to place the keywords yourself. Or have your webmaster help you. That’s not to say you should leave it completely up to them. Knowing how to position your keywords is art and science. It’s about understanding how your customers think and using the keywords in such a way as to help Google recognize your site as the place to send people to. The point is to make your website as attractive, and therefore as visible as possible, to search engines.

3. High Affinity Community or Group — Amplify Your Marketing through Others

Connecting with a high affinity community can help amplify your marketing effort — it’s online word of mouth.

High affinity communities are groups of people that have a relationship. They share information — it’s the secret sauce of social media marketing. People in these groups are also more likely to accept referrals from the group, because they share common knowledge. They feel comfortable speaking about common interests. They trust each other, because they know other people in their group are more knowledgeable than those outside it. So having a high affinity group, what some call a “tribe” can be a big boost to driving traffic to your site.

Some types of businesses can take advantage of this more easily than others. Consider bicycle enthusiasts, solo travelers, dog owners or local foodies. We often see this in groups on Facebook, so see if you can find groups related to what you do, join and participate (don’t sell!).

Read more of this article on the Blockbeta website

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How to Use Social Selling for Your Small Business

“Your network is your net worth.”

Ever heard that saying? It goes all the way back to the days of paper Rolodexes, but it is just as important now.

The idea of using your network as a business asset is why social selling matters. And why every small business should be doing more of it.

Social Selling 2017 Trends Report

Image source: Social Selling 2017 Trends Report Continue reading

Get your products ready for e-commerce success.

ecommerceBefore the Internet age, small business startups had little opportunity to showcase their products right alongside major national brands. Online marketplaces have leveled the playing field for small businesses, effectively helping them leap geographic boundaries and sell their products in markets that would never have been possible.

Whether you are selling your products on Amazon, eBay or directly from your website, it is critical for you to efficiently manage your product setup and ensure you can be easily discovered by consumers. Many of the same best practices that lead to in-store success can be applied to e-commerce, with a special focus on providing consumers with a well-rounded view of your product prior to purchase.   Continue reading

10 reasons to keep your business blog active.

Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Quality content is key, and if you’re a business professional you have lots to offer based on expertise in your field.

Here are 10 reasons why you might want to use that expertise to keep your business blog active.

1. Drive Traffic to Your Business Website

Customers who read your blog are 97% more likely to click on your website. That improves your website’s search engine optimization (SEO) making your website more likely to rise to the top of organic searches. In addition, the more you blog, the more traffic you get. Here are five steps to build a website if you haven’t got one yet.

In addition, blog sites that post daily get almost double the traffic than sites that post monthly or less.  Continue reading

Ask SCORE: What’s the best way to use social media for my small business?

You can bring out the human side of your business on social media.

Social media gives small businesses an interactive way to connect with prospects and customers, yet many businesses struggle with building relationships via the platforms they’re using. They fail to make their brands “human” on social media.

According to nationally known social media professional, Rachel Strella of Strella Social Media, “People relate more to other people than to a logo or brand image. This can give small businesses and solopreneurs an advantage over bigger businesses.”

Taking the human approach is successful for one simple reason, relationships are built on trust.  Continue reading

How big do you really want to grow your business?

by Kelly Deis of SoundPoint Consulting

Should you grow your business? It is a simple question with an assumed answer. The answer, of course, is YES! But, I am not sure it is quite so simple.

Before you invest your hard-earned money and time, think about what you want to accomplish and why. Then, carefully consider your options.

Decide to Grow

We have all heard horror stories of businesses that over-extended, only to lose it all. If your expansion strategy is not well conceived or executed, it could be a costly misadventure, both in terms of money and focus on the existing business.

If your business is well-established, has a loyal customer base, is reasonably protected from the competition, profitable and affords you the lifestyle you have sought (both in terms of discretionary income and time) then think hard before you take on an expansion strategy. Understand your goals – both financial and personal, before moving forward.  Continue reading