Category Archives: Grow Your Business

It’s time you learned about the art of referrals.

You have a business, but are people talking about it?

man holding card referralsWord-of-mouth is just as relevant today as it has ever been. When a business asks you to talk about how great they are on Facebook, Twitter, Instagram and so on, that’sword-of-mouth. When you provide good content that others can share, that is also word of mouth. Today, potential customers are more likely to pay attention to people they know and a large general following (e.g., Yelp) than if they see the same commentary in a company advertisement.

In fact, they’ll pay much more attention. The Word of Mouth Marketing Association published some research a couple years ago that found “the value of a word of mouth impression is from five to 100+ times more valuable than a paid media impression.”

You don’t have to spend all day convincing people to spread the word about your new business on social media.

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Ask SCORE: How can I use the business model canvas?

methodology-b5e4177c0e51a4b1c552fbec08455ccd8643b8ac6fcced615e7b2452e4d5563bThe Business Model Canvas is an entrepreneurial tool that helps you visualize, design, and reinvent your business model. It was developed by Swiss business theorist and author Alexander Osterwalder.

For a startup, using the tool can help you develop a clear view of your value proposition, operations, customers, and finances. As an existing business owner, you can use it to identify how the different components of your business relate to each other.

It can help you decide where you need to focus your time and effort.  Continue reading