Category Archives: E-Marketing

Ask SCORE: What’s the best way to use social media for my small business?

You can bring out the human side of your business on social media.

Social media gives small businesses an interactive way to connect with prospects and customers, yet many businesses struggle with building relationships via the platforms they’re using. They fail to make their brands “human” on social media.

According to nationally known social media professional, Rachel Strella of Strella Social Media, “People relate more to other people than to a logo or brand image. This can give small businesses and solopreneurs an advantage over bigger businesses.”

Taking the human approach is successful for one simple reason, relationships are built on trust.  Continue reading

SEO 101: Seven tips for increasing your search rankings.

If you’re a small business owner, you’ve almost certainly heard the words “search engine optimization” before. It’s no longer enough to have a website where potential and returning customers can find your location and hours, or even order from you directly—you need to make sure your site is doing the best it can to reach the top of the search rankings. This is SEO 101.

Whether your business is competing with other local businesses in the same industry or looking to grab a national or even global market, appearing in the first page of search results is crucial: The top five search results get the vast majority of clicks from users. Rarely will somebody go through pages of links to find what they’re looking for.

SEO is a combination of science and art, however, that means there is no formula to rocketing yourself to the top of Google results. On the other hand, while digital marketing professionals are likely your best bet for achieving SEO success, the beauty of SEO is that almost anyone can take part in it. There are plenty of small, proactive steps small business owners—even those convinced of their lack of tech savvy—can take to improve their search standing.  Continue reading

Ask SCORE: How should I measure results of my social media marketing efforts?

Metrics are a powerful tool for judging results, but what you measure really matters.

Many small business owners focus on the number of page “likes” or “followers” they get as an indication of how well they’re doing on social media. However, these “vanity metrics” don’t tell you much about how well your social media or content marketing efforts are working.

In a post for the KissMetrics blog, marketing analyst Lars Lofgren explains, “Vanity metrics are all those data points that make us feel good if they go up, but they don’t help us make decisions.”  Continue reading

Why Your Business Needs Its Own Email Domain

why-your-business-needs-its-own-email-domainWhen you first started your small business, did you haphazardly begin sending emails from your personal email address? Or, if you’re still in the planning stages of starting a new business, do you think you’ll be fine sending your business emails from a Yahoo! or Gmail account?

If so, think again. The email domain from which you send your emails has a major effect on your business’s credibility and reputation. Here are six reasons why every small business should have its own email domain.

Continue reading