Category Archives: News You Can Use

Increase website traffic with these 10 absolute essentials.

by Robbin Block of Blockbeta Marketing

Every business owner wants to know how to get more website visitors. I’m sure you’re no exception. After teaching hundreds of classes on the topic, I’ve boiled it down to these 10. If you have an ecommerce business, stick around until #9 for your key ingredient.

1. Keywords — the DNA of Digital Marketing

When it comes to digital marketing, keywords are the life blood of the Internet. They’re the words people use to find businesses when they’re searching. These are not your words; not your jargon. But literally what people use. On one hand, think about the types of questions your audience may have and what words they may be using to search. You can use our FAQ worksheet as a starting point. On the other hand, research commonly searched terms using Google’s Keyword Planner.

2. Optimized Website — Increase Your Site’s Visibility with SEO

Search engine optimization or SEO is about building keywords into the content of your website (and ultimately, all your content). This means titles, headlines, subheadlines, body copy and more (download our SEO guide). If you’ve built your own website, you should be able to place the keywords yourself. Or have your webmaster help you. That’s not to say you should leave it completely up to them. Knowing how to position your keywords is art and science. It’s about understanding how your customers think and using the keywords in such a way as to help Google recognize your site as the place to send people to. The point is to make your website as attractive, and therefore as visible as possible, to search engines.

3. High Affinity Community or Group — Amplify Your Marketing through Others

Connecting with a high affinity community can help amplify your marketing effort — it’s online word of mouth.

High affinity communities are groups of people that have a relationship. They share information — it’s the secret sauce of social media marketing. People in these groups are also more likely to accept referrals from the group, because they share common knowledge. They feel comfortable speaking about common interests. They trust each other, because they know other people in their group are more knowledgeable than those outside it. So having a high affinity group, what some call a “tribe” can be a big boost to driving traffic to your site.

Some types of businesses can take advantage of this more easily than others. Consider bicycle enthusiasts, solo travelers, dog owners or local foodies. We often see this in groups on Facebook, so see if you can find groups related to what you do, join and participate (don’t sell!).

Read more of this article on the Blockbeta website

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10 Best Podcasts for Solopreneurs

podcast on mobile phoneOne of the most challenging and rewarding parts of being a solopreneur is the need to be constantly learning. Of course, every day has its own lessons to teach—trial and error is the heartbeat of solopreneurship, after all. Sometimes, though, we need to turn to proven mentors and leaders who can offer wisdom from experiences that reach beyond our own.

When we run into these situations, books seem like the obvious first choice. Indeed, there’s a book out there for any problem you may encounter, whether procrastination, apathy, branding, or crippling self-doubt. Besides, shouldn’t we be reading like fiends anyway? It’s common knowledge that the most successful business leaders all share a ravenous appetite for good books.

But what solopreneur has time to read a book every week? Between brainstorming and producing and networking and marketing, it can be hard enough to make time to eat breakfast. Granted, reading is still a great habit to develop, but it may not be your primary mode of on-the-go education.

Thankfully, the world invented podcasts.  Continue reading

How to Use Social Selling for Your Small Business

“Your network is your net worth.”

Ever heard that saying? It goes all the way back to the days of paper Rolodexes, but it is just as important now.

The idea of using your network as a business asset is why social selling matters. And why every small business should be doing more of it.

Social Selling 2017 Trends Report

Image source: Social Selling 2017 Trends Report Continue reading

Good Leaders Are Curious

by Mary Marshall, CEO Coach

good leadersLately, I have noticed that the seeming inability to have reasoned debate within the political climate has spilled over into the workplace. There seems to be a “my way or the highway” mentality seeping into professional environments which is not productive. People are taking sides and staking claim to their view with no room for understanding or compromise. I’m reminded that whenever one side is “right,” it automatically makes the other side “wrong” and no one likes to be wrong.

I think the first step toward better understanding of one another’s points-of-view is to stop rushing to judgment. Just stepping back a beat and pretending there might be another approach or that – gasp – you might be wrong, are worthwhile steps. Being wrong is not the end of the world, it just means you have more to learn and isn’t that true of all of us? If we listened without judgment we might actually hear what the other side is saying.

If you are ready to practice, start with questions. “What” questions are usually the best and most effective for not conveying judgment. For example:

  • What makes you say that?
  • Tell me a little about how you came to that decision, belief, position, idea, etc.?
  • What other ways have you looked at?
  • Would you be open to a different point-of-view?

Read more on Mary Marshall’s website

What are the qualified business deductions under the Tax Cuts and Jobs Act?

tax deductionsThe Tax Cuts and Jobs Act (TCJA) created a new 20% deduction for pass-through entities. Though the IRS has not fully interpreted the new rules—which won’t go into effect until the 2019 tax season—many of the implications are clear. This article’s companion piece examined what qualifies as a Pass-Through Entity (PTE).

This blog hopefully sheds some light on how PTEs will be impacted by the new law.

Why a Deduction for Pass-Through Entities?

Since their inception, pass-through entities have been a popular choice for entrepreneurs, especially after the 1986 Tax Reform Act (TRA). Better known as President Reagan’s second tax cut, the TRA was passed by Congress to simplify the tax code and adjust the federal tax brackets.  Continue reading

How can veterans excel as entrepreneurs?

In the course of serving our nation, veterans learn valuable skills and self-discipline that they can carry through to their post-military careers. One professional path that many veterans take is entrepreneurship. 

According to the most recent U.S. Census data, in 2012, the number of veteran-owned businesses was 2,521,682 (9 percent of all companies in the U.S.). Those businesses employed over 5 million people.  Continue reading

Get your products ready for e-commerce success.

ecommerceBefore the Internet age, small business startups had little opportunity to showcase their products right alongside major national brands. Online marketplaces have leveled the playing field for small businesses, effectively helping them leap geographic boundaries and sell their products in markets that would never have been possible.

Whether you are selling your products on Amazon, eBay or directly from your website, it is critical for you to efficiently manage your product setup and ensure you can be easily discovered by consumers. Many of the same best practices that lead to in-store success can be applied to e-commerce, with a special focus on providing consumers with a well-rounded view of your product prior to purchase.   Continue reading